THIS

THIS is a contemporary streetwear brand that emerged in 2014, inspired by the vibrant pulse of urban culture. With a keen eye on the ever-evolving trends of city culture, music, design and everything in between. This captures the essence of modern society through its quirky designs.
At the heart of This is the belief that clothing is more than just fabric; it’s an expression of identity and personality. The brand’s slogan, “ The Fruits of City Culture and Society”, encapsulates its dedication to reflecting the diverse and dynamic spirit of urban environments.
This collections pull from an expansive list of 90s influences, themes which encompass everything from design, fashion sub-culture and rave scene. The brand effortlessly blurs the gender fashion binary, creating genderless clothing and breaks down the boundaries.